The Ultimate All-in-One Cooler & Gear Solution

Say goodbye to clutter and chaos with the HUB – a revolutionary gear storage and cooler system designed to meet the needs of adventurers, tailgaters, and weekend warriors. The HUB offers unmatched versatility, allowing you to stay organized, prepared, and ready for any outdoor challenge.

SHOP HUB 50 SHOP HUB 70

Our customers love their GOAT systems for...

Camping →

Lake Days →

Road trips →

Fishing →

Picnics →

IGBC Bear-Resistant Certified

100 Day Guarantee

Made in the USA

Removable Dry Storage

Revolutionary Design For High Performance Features

It’s time to ditch the cluttered vehicle, wasted space, and the nagging feeling that you've forgotten something crucial. The GOAT HUB combines gear organization and cooling in one seamless system, so you're prepared with quick, organized access to all your essentials.

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1. Commercial-Grade Cooling Performance:

Freeze Frame™ insulation technology redefines temperature control:

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All-weather performance for extreme heat or cold

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Extended cooling capacity for multi-day adventures

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Versatile: keeps cold things cold and hot things hot

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Superior insulation minimizes ice or heat loss

Experience climate-controlled confidence in every environment.

2. Four Easy-Grab Gear Cans:

Innovative storage meets unbeatable durability:

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NASA-grade polycarbonate construction

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Modular design for customized organization

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Clear housing for instant visibility

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Water and dust-resistant with easy-clean design

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Seamless integration with GOAT RACK and HUB

Stay organized and prepared for any adventure, big or small.

3. Detachable Quick-Stash Cargo Net:

Instant access meets secure storage:

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Rapid retrieval for frequently used items

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Flexible storage for oddly shaped gear

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Secure hold even in rough conditions

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Easy to detach and clean

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Versatile use on HUB 50 or standalone

Keep essential gear at your fingertips, always within reach.

4. Add-On Accessories:

Customize your HUB for any scenario:

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Tie-down kits for secure transport

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Cooler dividers and internal baskets for organization

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Cutting board insert for food prep

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Attachable bottle openers

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Solar charging lid for off-grid power

Adapt your GOAT HUB to meet any challenge head-on.

5. GOAT RACK System:

The ultimate home base for your gear:

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Holds up to eight GOAT CANs

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Rotomolded Hardcase™ construction

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Stable design with non-slip feet

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Portable for use at home or on-the-go

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Customizable arrangement for personalized organization

Transform your gear storage into a launchpad for adventure.

6. Pre-Packed Adventure Kits:

Expert-curated gear for instant readiness:

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Activity-specific designs for various scenarios

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Premium gear from trusted brand partners

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Perfectly sized for GOAT CANs

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Comprehensive packing eliminates guesswork

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Option to add a CAN for complete solutions

Focus on the adventure, not the prep work, with GOAT KITs

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“It’s a really great and American-made cooler, but it’s so much more than JUST a cooler. It’s a true home-to-field gear management system.”

chip wade

Fox & friends

gifts of the year

The premier compact gear storage and cooler system

Premium kits from the brands you love

Bring the gear you need with can kits from our partners

Our field-proven supply KITs are packed with premium gear from GOAT’s partner brands to ensure that you have the right gear for your hunt, the boat, or any other adventure.