Naturally Better.

100% Merino Gear

It's Officially T-Shirt Season

Merino Tees for every excursion

USA Made Socks

Midweight Hiker Merino Socks

Shak Is Back

100% Merino Vests, Jackets and Hoodies

100% Merino Beanies

New styles, same performance.

Protect Public Lands

We are proud members of the Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to its conservation grants, TCA will invest further advocacy resources in four priority campaigns: the protection of the Boundary Waters in Minnesota, the Dolores River in Colorado, Bristol Bay in Alaska, and Castner Range in Texas. Each campaign addresses resolving competing demands for natural resources, adapting to a changing climate, recognizing the rights of Indigenous communities, and protecting habitat in places that are also valued for human recreation.
OUR COMMITMENT

100% Merino

Nothing More, Nothing Less.